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Karmak Announces Acquisition of Truckmore

Karmak and Truckmore synergy will usher in a new era of innovation, customer growth and retention for heavy-duty truck dealerships, parts and service providers, rental, leasing, and logistic providers.

St. Louis, MO – November 16, 2022 – Karmak, Inc. announced today that they have acquired Truckmore, the nation’s leading dealer mobile app and digital solution provider for heavy-duty truck dealerships, parts and service providers, rental, leasing, and logistic providers. The combination of Karmak and Truckmore will usher in a new era of digital innovation and productivity for heavy-duty truck dealerships across every department in sales, service, parts, operations, and F&I, with the following digital product portfolio — Dealer Mobile App, Customer Portal, Loyalty Rewards, Monetized Coupons, Strategic Geofencing, Analytics, and Mobile Payments.

Unlock the Value of Karmak Fusion DMS
From research, to buying, to retention, digitization is revolutionizing the dealership retail customer journey. Truckmore compliments the customer’s journey through the Fusion DMS by identifying lost sales opportunities, customer churn, and poor customer experiences.

Together, Karmak and Truckmore will help businesses unlock the true value of their DMS, empowering customers to effectively manage their fleets, service and parts assets, schedule service appointments, access detailed service history, view warranties, F&I purchases, redeem loyalty rewards, personalized coupons, order parts & accessories, and make mobile payments all through the convenience of their smartphones.

“We are excited to welcome the Truckmore team and their clients to the Karmak family,” said Jim Allen, CEO, Karmak. “Unlocking customer data in the DMS and making it available for both the dealerships and their customers is key to increasing customer retention and driving storewide profitability. The more skillful a dealer becomes in applying data to grow customer intimacy and personalization, the greater the loyalty.”

“We’re honored to join the Karmak family! The synergy between our two companies is astounding,” said Tony della Busa, President & CEO, Truckmore. “In today’s ultra-connected world, where just about everyone has a smartphone, the joint DMS-digital solution will help dealerships to better connect with prospects, convert them to customers, and effectively retain loyalty throughout their ownership lifecycle.”

“The Truckmore acquisition complements Karmak’s growth strategy to transcend beyond traditional DMS,” said John Cowan, Vice President of Business Solutions, Karmak. “We are working to surround customers with an ecosystem of solutions that work together to provide a superior experience to our customers’ customer.”

Vendor Agnostic, Multi-Brand Mobile Solution
As a vendor agnostic solution, dealerships, parts and service providers, rental, leasing, and logistic providers benefit from Truckmore’s multi-brand interoperability across dealer management systems (DMS), customer relationship management (CRM), inventory systems, as well as OEM proprietary systems such as Navistar’s International 360 service management solution.

Truckmore Features & Benefits

  • Service Management. Enables customers to load their fleet on their smartphone, easily schedule service appointments, track service history, invoices, and F&I.
  • Digital Showroom. Bring the showroom to your customer’s smartphone with live inventory feeds with the ability to trade-in, pre-order, schedule test drives, and apply for financing.
  • Mobile Payments. Give your customers the convenience to pay from their mobile phones, desktop computer or dealer mobile app.
  • Loyalty Rewards. Track and reward customers for frequent purchases in sales, service, parts, and F&I.
  • Geofencing. Launch targeted notifications that alert active buyers when they drive into sales, service, and parts competitors’ lots, truck stops, and high traffic areas
  • Mobile Coupons. Increase customer spend on services, parts, inventory, and merchandise with compelling mobile offers.
  • F&I Menu Selling. Incentivize customers to buy F&I packages by rewarding them for purchasing add-ons such as rust proofing, insurance, aftermarket warranties, etc.
  • Lead Generation. When integrated with your CRM, dealers can grow their business with a lead generation program that delivers thousands of leads.
  • Parts Request. Deliver a superior purchasing experience by enabling customers to easily order and pay for parts from the convenience of their smartphone.

About Karmak
For 40 years, Karmak, Inc. has been a leading provider of business management solutions for the commercial transportation industry. Karmak, Inc. offers a unique approach combining innovative technology, strategic advice, and best practices. Learn more at

About Truckmore – A Karmak Company
Truckmore, a Karmak Company, is the Nation’s leading dealer mobile app developer and digital solution provider for heavy-duty truck dealerships. Truckmore helps dealerships increase sales, service retention, trade-ins, F&I sales with its digital product portfolio including Mobile Dealer App, Customer Portal, Loyalty Rewards, Monetized Coupons, Strategic Geofencing, Analytics, and Mobile Payments solution.

John Cowan
VP of Business Solutions
Karmak, Inc.

Tony della Busa
Director, Digital Solutions
Truckmore (Karmak, Inc.)

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