Karmak is pleased to announce an enhanced integration with SOARR, experts in internet marketing services for the heavy-duty industry.

The launch of the partnership with SOARR and Karmak offers dealerships a marketing package that includes enhanced inventory management and sales tools that upload inventory in real-time to the dealer’s website with built-in tools for financing, buy now/make offer functionality, search engine optimization in 100+ search engines and directories, online advertising, and even an automated inspection process through TA Truck Service which could qualify a unit for the TA Certified Used Truck or Trailer program.

The SOARR/Karmak Fusion interface eliminates the need to key truck and trailer data into multiple systems, as data within Fusion flows seamlessly to websites, industry marketing sites, and social media platforms automatically and in real-time. Data integration between Karmak and SOARR allows for easy management of inventory promotion across all online channels. From websites, through social media platforms, to YouTube channels, businesses can leverage the information supplied from Karmak Fusion to SOARR rather than outside advertising agencies for their online presence.

“We’re in the business of creating efficiencies and opportunities for our clients,” says Craig Grade, Business Development Director for Karmak. “Strengthening our integration with SOARR helps those already leveraging the power of Fusion take advantage of the digital age by bringing digital marketing in-house, saving money that would otherwise be spent on costly ad agencies.”

“SOARR is proud to work with and partner with Karmak to create a seamless experience for their clients,” says Ethan Nadolson, President of Interstate Online Software, Inc and SOARR. “Technology should be in place to help people be more efficient and that is at the core of this partnership. Dealers are struggling to keep up in a digital world and we exist to make it easy and automatic.”



Interstate Online Software, Inc. (SOARR) has been leading the industry in inventory management software, websites, and digital marketing for over 23 years. Founded by truck people with vast experience in dealership sales, management, and marketing, SOARR has a proven track record for helping dealers succeed both within the dealership and online. SOARR is active in the used truck and trailer industries and has had deep involvement in growing organizations like the Used Truck Association.